Sôgmô, SMC announce new Sandum visual identity program

The Sôgmô and the State Media Cooperative have announced a new Sandum visual identity program. Það has unveiled a variety of new measures and policies to regulate the visual identity of the State of Sandus, such as with the use of wordmarks and logos in Sandus.

These measures update the use of symbols and wordmarks in Sandum visual media for the first time since 2013. It lays out specific restrictions on the use of colours and fonts, the use of the State coat of arms, and expectations for the use of Sandus’s three official languages.


  1. To represent the three official languages of Sandus and to have a visual identity that is inclusive of Sandus’s linguistic diversity, all three official languages (English, French, and Latin) must be depicted on long form wordmarks.
  2. English must appear on the left, French must appear in the middle, and Latin must appear on the right.
  3. If a title is the same in English, French, and Latin (such as with the title sôgmô), the term may appear once.
  4. Acronyms in the form of a wordmark are not allowed. Other logos may be produced beyond the vision of this policy.

Sandum Colour Palette

  1. Sandum Blue (#003153)
  2. White (#FFFFFF)
  3. Party Red (#BC0000)
  4. Gold (#FFD700)


  1. Two fonts will be used, one serif and one sans serif. The general principle is to use the serif font for written and physical publications and to use the sans serif font for virtual publications and all signage (physical and virtual).
  2. Cormorant Garamond:
    1. The Sandus wordmark appears only in this font.
    2. This font is used for texts written by the Central People’s Government for publication.
  3. Montserrat:
    1. All longer form Sandum wordmarks (i.e., all those except the Sandus wordmark) appear in this font.
    2. This font is used for texts written by the Central People’s Government for virtual dissemination.
  4. Other fonts may be used in texts and signage, though official wordmarks may not be modified.

Sandus Wordmark

  1. The Sandus wordmark is comprised of the name “Sandus” with the Sandum Bicolour above the “us” in Sandus; the five hexagons of the OMF are displayed in the upper right of the flag.
  2. The flag is the length of the midpoint on the slope of the left serif on the U to the tip of the serif on the S.
  3. The flag is placed above the “us” by a height equidistant from the height from the top of the U and S to the middle line.
  4. The OMF hexagons measure half the height of the State Flag and are equidistant from the right edge of the flag as the width of the hexagons.
  5. The text’s colours appear in Sandum Blue and White.
  6. The Citizens’ Party of Sandus is the sole body that is granted an alternative wordmark, where the text is in Party Red and the Party Flag is in the place of the State Flag.

Wordmarks using the Coat of Arms of Sandus

  1. The Coat of Arms must appear on the left with LTR scripts and on the right with RTL scripts.
  2. Wordmarks featuring the Coat of Arms should use one or two lines of text that are height of the escutcheon.
  3. The middle line of the text is the middle of the white band on the escutcheon, not the middle line of the escutcheon’s total height.
    1. This means that the second bottom portion of two lines of text is larger.
    2. The bottom of the second line of text should meet the bottom dimension line. (see example above)
  4. Text should remain uniform.
    1. The size of the text must not change.
    2. Text should not change in kerning, whose value should be 0.
    3. The baseline should be 0.
    4. There should be no use of italics, underlining, bolding, or strikethroughs.
  5. The text should be placed away from the coat of arms (i.e., the furthest tip of the wreath) with a width equal to the width of the escutcheon.
  6. The text’s colour appears only in Sandum Blue.

Wordmarks using Ministerial and Provincial Coats of Arms or Flags

  1. The use of ministerial coats of arms on wordmarks is forbidden.
    1. This represents a change from logos and wordmarks of current ministries which have used the standard ministerial coat of arms (the Sôgmô’s coat of arms wreathed in olive branches).
    2. In the future, ministries should use the State Coat of Arms.
  2. Provincial wordmarks will feature a province’s coat of arms, and their use is able to be used in contexts specific to that province or by officials who are responsible for the government of that province.
  3. New wordmarks will be produced for ministries and provinces.

Modifications, Reuse, and Intellectual Property

  1. All modifications are forbidden, unless otherwise requested to the Sôgmô or the State Media Cooperative.
  2. Official wordmarks may be used by officials and state organs in an official capacity without the need for permission.
  3. Official wordmarks may be used by Sandum citizens in an unofficial capacity:
    1. with the permission of the Sôgmô if for a commercial use.
    2. with notice to the Sôgmô if for a noncommercial use.
  4. Official wordmarks may be used by non-Sandum citizens with the permission of the Sôgmô, State Media Cooperative, or Central People’s Government.
  5. All wordmarks, emblems, and symbols are the intellectual property of the State of Sandus, the Central People’s Government, and its state organs.